I like the optional field trip approach. Two levels of the seminar, two prices.
On Jun 21, 2012, at 11:50 AM, NSURIT@xxxxxxx wrote:
> Yes, half day workshops might be a good market. When teaching my classes,
> I always included "optional" field trips. Optional only because I knew
> some couldn't make the field trips and I didn't want to get into a tuition
> negotiation based on their not being at the field trip. A 2 or 3 hour field
> trip is where the rubber hits the road for the student after they have had
> the instruction. Not only do they have the knowledge, but they also have
> you there to hold their hand.
>
> Don't worry about what the big name guys are doing . . . you aren't
> competing with them. You can make some decent income packaging shorter
> workshops
> catering to folks with a different need.
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