An excellent suggestion. I've been mulling this over recently, trying to figure
out the correct niche between just standing around and talking and what the big
guns are doing. I know I got a newsletter from John Paul Caponigro that he's
doing guided trips limited to, I think, six people. The latest, which is think
is done now, was going to be Monhegan Island, which I can see from the road
down from my house. Each participant pays $3600 for the workshop, three nights,
four days. I'm not sure how much is included, food and lodging wise. I know
transportation isn't. I'm just not interesting in that level, nor do I think I
have the chops to pull it off. But a one- or two-day "fun" workshop might be
just the ticket.
--Bob
On Jun 21, 2012, at 8:46 AM, NSURIT@xxxxxxx wrote:
> Bob, rather than adding the 4 C's to your list of products,which it sounds
> like is really an attempt to keep people from "wasting" your time, why not
> add another product which encourages people to spend money with you and
> also may encourage folks to buy the product you originally offered for sale.
>
> The product being a short course in photography. This is what they are
> asking for when they come in with all their questions. Given that yours is
> a
> tourist area your gallery/workshop could become an excuse for a fun
> weekend destination for the folks who have an interest in photography but
> don't
> want to spend the time and money with the folks down the road who offer
> week-long and longer workshops. This people asking all the questions are
> spending the big bucks on cameras they don't know how to use. Why not give
> them
> a little information and take them on a field trip to get them making
> better images. They aren't going to compete with you and they will send
> their
> friends and neighbors your way. Some will take your weekend class, others
> will buy photographs . . . you generate income regardless of their choice.
> Offering instruction in the form of a short course gives you another way
> to engage in the conversation with folks who really just want information
> of how to create more pleasing images.
--
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