Ostensibly, one of the reasons so much money is spent on names is to
avoid the embarassment of using a name that works well in one language
but offends people in another. Though one would think someone would
have created a comprehensive cross reference long ago . . .
Also, a catchy name can make the difference between success and
failure, assuming a viable product. iPod anyone?
ScottGee1
On 9/29/05, James N. McBride <jnmcbr@xxxxxxx> wrote:
>
> The most disgusting part of this is the fact that someone was paid a lot of
> money to create these stupid names. I cringe every time I see one of those
> terrible Cadillac commercials on television for the same reason. They paid a
> lot for those damn things. There seems to be no accountability for gross
> failure.....and I can conclude that without even mentioning politics. I
> still like my Olympus cameras though, even the E1. /jmac
>
> -----Original Message-----
> From: olympus-owner@xxxxxxxxxx [mailto:olympus-owner@xxxxxxxxxx]On
> Behalf Of Bill Pearce
> Sent: Wednesday, September 28, 2005 8:29 PM
> To: olympus@xxxxxxxxxx
> Subject: [OM] Re: E-500 specs (long)
>
>
>
> > I'm going to agree here, and throw in another annoyance: I completely
> > despise the name "EVOLT". I guess the name is intended to sound like
> > "emote", which means "to express emotion". But, it drives me up the wall.
> It probably isn't intended to sound like anything. Corporations spend
> millions in search of names, evidenced by the plethora of meaningless drug
> names and inscrutable corporate renamings. This is something that is
> practiced by specialists in ad agencies and PR firms that sell executives on
> the necessity of their services.
>
> In some cases, local conventions cause renamings, but the adding of EVOLT to
> the E500 makes little sense, except in differentating a product with a
> numerical designation from ones from another manufacturer.
>
> Avoid contact with account execs at all costs!
>
> Bill Pearce
>
>
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