rEVOLTing?
tOM
On 28 Sep 2005 at 23:02,
James N. McBride <olympus@xxxxxxxxxx> wrote:
>
> The most disgusting part of this is the fact that someone was paid a
> lot of money to create these stupid names. I cringe every time I see
> one of those terrible Cadillac commercials on television for the
> same reason. They paid a lot for those damn things. There seems to
> be no accountability for gross failure.....and I can conclude that
> without even mentioning politics. I still like my Olympus cameras
> though, even the E1. /jmac
>
> -----Original Message-----
> From: olympus-owner@xxxxxxxxxx [mailto:olympus-owner@xxxxxxxxxx]On
> Behalf Of Bill Pearce Sent: Wednesday, September 28, 2005 8:29 PM
> To: olympus@xxxxxxxxxx Subject: [OM] Re: E-500 specs (long)
>
>
>
> > I'm going to agree here, and throw in another annoyance: I
> > completely despise the name "EVOLT". I guess the name is intended
> > to sound like "emote", which means "to express emotion". But, it
> > drives me up the wall.
> It probably isn't intended to sound like anything. Corporations
> spend millions in search of names, evidenced by the plethora of
> meaningless drug names and inscrutable corporate renamings. This is
> something that is practiced by specialists in ad agencies and PR
> firms that sell executives on the necessity of their services.
>
> In some cases, local conventions cause renamings, but the adding of
> EVOLT to the E500 makes little sense, except in differentating a
> product with a numerical designation from ones from another
> manufacturer.
>
> Avoid contact with account execs at all costs!
>
> Bill Pearce
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