The most disgusting part of this is the fact that someone was paid a lot of
money to create these stupid names. I cringe every time I see one of those
terrible Cadillac commercials on television for the same reason. They paid a
lot for those damn things. There seems to be no accountability for gross
failure.....and I can conclude that without even mentioning politics. I
still like my Olympus cameras though, even the E1. /jmac
-----Original Message-----
From: olympus-owner@xxxxxxxxxx [mailto:olympus-owner@xxxxxxxxxx]On
Behalf Of Bill Pearce
Sent: Wednesday, September 28, 2005 8:29 PM
To: olympus@xxxxxxxxxx
Subject: [OM] Re: E-500 specs (long)
> I'm going to agree here, and throw in another annoyance: I completely
> despise the name "EVOLT". I guess the name is intended to sound like
> "emote", which means "to express emotion". But, it drives me up the wall.
It probably isn't intended to sound like anything. Corporations spend
millions in search of names, evidenced by the plethora of meaningless drug
names and inscrutable corporate renamings. This is something that is
practiced by specialists in ad agencies and PR firms that sell executives on
the necessity of their services.
In some cases, local conventions cause renamings, but the adding of EVOLT to
the E500 makes little sense, except in differentating a product with a
numerical designation from ones from another manufacturer.
Avoid contact with account execs at all costs!
Bill Pearce
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