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[OM] Old and Small - marketing again, sigh

Subject: [OM] Old and Small - marketing again, sigh
From: Winsor Crosby <wincros@xxxxxxxxxxx>
Date: Tue, 2 Dec 2003 09:18:04 -0800

On Dec 2, 2003, at 1:56 AM, Christoph Berndt wrote:


As far as they're concerned, the original Zuiko User Group is small and
old. So I was told.

cheers
:Doro

One wonders about the wisdom of that statement from Olympus. I have always been amazed when someone publishes the large number of subscribers to this list - not just the people who contribute regularly. And it is a list for a camera system that was really discontinued years before the official announcement. A number of times I have encountered people on trips using Olympus SLRs that have never heard of the list.

I have spent quite a bit of time on some of the dpreview.com forum in the past several months and one thread on the Nikon forum was people submitting self portraits. Big thread. Believe me, the age demographic there did not look much different than the one here. The interesting part is that they are all using digital SLRs! So if Olympus thinks there is no market in "old folks" they are foolish indeed. Almost as foolish as a company which at this point has zero percent of the digital SLR market rejecting an enthusiastic customer base because it is small, especially since it will not hurt their chances to get all those pros from Canon and Nikon desperately looking for an alternative.(irony)

Winsor
Long Beach, California
USA


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