Wholesale price to retailer ......................1500
Less: manufacturing cost.......................... 350
------
Gross mark up ........................................1150
Less: DDD&M etc................................... 250
------
Net............................................................800
------
The numbers might be a bit off either way but I think it highly likely that
the net to wholesale price to the retailer is not less than 50%.
The same sort of percentages apply to mechanical Swiss watches, especially
those with double-barrelled names!
jh
----- Original Message -----
From: "Chuck Norcutt" <chucknorcutt@xxxxxxxxxxxxxxxx>
To: "Olympus Camera Discussion" <olympus@xxxxxxxxxxxxxxxxx>
Sent: Thursday, December 18, 2008 12:29 PM
Subject: Re: [OM] 420 deal
> But where is the design, development, distribution and marketing expense?
>
> Chuck Norcutt
>
> John Hudson wrote:
>> The math I see for an E-3 is:
>>
>> Cost to Olympus from factory in China.........................350 tops
>> Mark up on cost thru wholesale chain to the retailer....1150
>> Mark up by retailer
>> .....................................................200
>> Retail cost to
>> customer...............................................1700
>>
>> The Olympus rebates are borne by Olympus out of the 1150 of mark up. A
>> $100
>> rebate out of 1150 is very small beer indeed and is likely based on the
>> costs of stocking and handling inventory that could otherwise be sold. In
>> all likelihood Olympus is further ahead financially by making a $100
>> rebate
>> than it is holding unsold inventory which ties up capital.
>>
>> The reason that China is such an enticement is the pitifully low sweat
>> shop
>> labour rates paid to workers. The E-3 is a robot / machine made widget
>> involving little human intervention.
>>
>> jh
>>
>>
>>
>>
>> ----- Original Message -----
>> From: "John Hermanson" <omtech1@xxxxxxxxxxx>
>> To: "Olympus Camera Discussion" <olympus@xxxxxxxxxxxxxxxxx>
>> Sent: Thursday, December 18, 2008 9:50 AM
>> Subject: Re: [OM] 420 deal
>>
>>
>>> Not sure if this is a joke, difference between E-3 dealer net and what
>>> they sell for is less than $200.
>>> ___________________________________
>>> John Hermanson | CPS, Inc.
>>> 21 South Ln., Huntington NY 11743
>>> 631-424-2121 | www.zuiko.com
>>> Olympus OM Service since 1977
>>> Gallery: www.zuiko.com/album/index.html
>>>
>>>
>>> John Hudson wrote:
>>>> Those rebates are just teasers !
>>>>
>>>> Is $100 off on an E-3 a big deal when the mark up on cost is 100% plus
>>>> ?
>>>>
>>>> Wait for the real rebates to kick in
>>>>
>>>> jh
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> ----- Original Message -----
>>>> From: "AS" <alizookoman@xxxxxxxxx>
>>>> To: "Olympus Camera Discussion" <olympus@xxxxxxxxxxxxxxxxx>
>>>> Sent: Wednesday, December 17, 2008 3:23 PM
>>>> Subject: Re: [OM] 420 deal
>>>>
>>>>
>>>>> Lenses and Bodies.
>>>>>
>>>>> http://www.olympusamerica.com/cpg_section/cpg_rebates.asp
>>>>>
>>>>> Only till 12/25
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> --- On Wed, 12/17/08, John Hudson <OM4T@xxxxxxxxxxx> wrote:
>>>>>
>>>>>> From: John Hudson <OM4T@xxxxxxxxxxx>
>>>>>> Subject: Re: [OM] 420 deal
>>>>>> To: "Olympus Camera Discussion" <olympus@xxxxxxxxxxxxxxxxx>
>>>>>> Date: Wednesday, December 17, 2008, 2:10 PM
>>>>>> to which Olympus products do these "rebates" apply
>>>>>> ?
>>>>>>
>>>>>> jh
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>> ----- Original Message -----
>>>>>> From: "AS" <alizookoman@xxxxxxxxx>
>>>>>> To: "Olympus Camera Discussion"
>>>>>> <olympus@xxxxxxxxxxxxxxxxx>
>>>>>> Sent: Wednesday, December 17, 2008 3:05 PM
>>>>>> Subject: Re: [OM] 420 deal
>>>>>>
>>>>>>
>>>>>>> Its the going price now since Olympus has rebates
>>>>>> going.
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>>
>>> --
>>> _________________________________________________________________
>>> Options: http://lists.thomasclausen.net/mailman/listinfo/olympus
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>>>
>>
>>
>>
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> --
> _________________________________________________________________
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