Andrew Fildes
afildes@xxxxxxxxxxxxx
Begin forwarded message:
> From: "Canon" <canon@xxxxxxxxxxxxxxxxxxxxxx>
> Date: 20 August 2007 2:02:38 PM
> Subject: Media Release: Revolutionary Canon EOS-1Ds Mark III
> redefines professional photography
>
> Revolutionary Canon EOS-1Ds Mark III Redefines Professional
> Photography
>
> Canon Introduces an Ultra-High Resolution 21.1 Megapixel Full-Frame
> Sensor D-SLR with Launch of the EOS-1Ds Mark III
 Key features:
> 21.1 Megapixel Full-Frame CMOS Sensor
> 14-bit A/D conversion for fine colour gradation
> Dual DiG!C III Image Processors
> EOS Integrated Cleaning System
> 5 frames per second (fps) continuous shooting up to 56 shots in a
> single burst
> Two Live View Modes
> Sydney, 20 August 2007 – Canon, who this year is celebrating 70
> years of technology innovation, made history today with the
> announcement of the EOS-1Ds Mark III – the flagship D-SLR camera
> with the highest resolution sensor ever seen in this category.
> Complete with a Canon-developed 21.1 Megapixel Full-Frame CMOS
> Sensor for extreme detail, and Dual DiG!C III Image Processors for
> natural colour reproduction and high-speed image processing, the
> EOS-1Ds Mark III is an irresistible proposition for professionals
> who require the highest quality images and performance for the
> studio or on location.
>
> Released earlier this year, Canon’s high-speed EOS-1D Mark III has
> been independently recognised as the best SLR ever made. Today, the
> EOS-1Ds Mark III eclipses this, setting even higher standards with
> its full frame, ultra-high resolution capture.
>
> “The EOS-1Ds Mark III represents a complete reappraisal of what
> professional D-SLR photography has become,” stated Chris Macleod,
> Product Manager, DSLR, Canon Australia. “As we mark Canon’s 70th
> anniversary and 20 years of EOS, it is fitting that we celebrate
> our leadership position by introducing the best of the best.”
>
> Unrivalled Image Quality
> When superior results are critical to your profession, the EOS-1Ds
> Mark III delivers. Canon’s unrivalled 21.1 Megapixel Full-Frame
> CMOS sensor is able to capture ultra-fine detail never seen before
> in a D-SLR. Dual DiG!C III Image Processors ensures superb detail,
> high-speed image processing and 14-bit Analogue-to-Digital
> conversion for fine colour gradation. The flexibility to
> simultaneously capture both RAW and JPEG files types (including
> sRAW) vastly enhances the camera capabilities.
>
> Performance that Leaves Nothing to be Desired
> The EOS-1Ds Mark III is the ultimate D-SLR, capturing 21.1
> megapixel images at a rate of five frames per second in a
> continuous burst up to 56 shots. Additional enhanced functionality
> includes a 45-pont AF system (including 19 cross-type AF points and
> 26 assist AF points), high shutter speed of up to 1/8000 second and
> high speed flash synchronisation speed of 1/250 second, and
> selectable ISO speeds from 100-1600 with ISO expansion to 50 and
> 3200 via a Custom Function, to ensure this camera offers the best
> performance available in any D-SLR.
>
> Professional Performance
> Designed for studio, illustrative and commercial photographers, the
> EOS-1Ds Mark III offers superior features that professionals
> desire. With 57 Custom Functions available, operation of the
> EOS-1Ds Mark III can be tailored to suit the photographer’s
> individual preference. The addition of two Live View functions
> allows photographers to preview images in real time on the 3.0 inch
> LCD or an external monitor to achieve precise image composition and
> focusing.
>
> Built for the demands of the toughest environments, the EOS-1Ds
> Mark III has a strong and reliable magnesium alloy body with over
> 70 dust and moisture resistant seals. The EOS Integrated Cleaning
> System reduces dust on the sensor ensuring uncompromised results.
>
> Pricing and Availability
> The Canon EOS-1Ds Mark III (RRP $12,999.00) is available from
> November 2007 through Canon dealers nationally. For more
> information customers can contact Canon on 1800 021 167, or visit
> the website at canon.com.au.
>
> -ENDS-
>
> About Canon
> Canon Australia is a leading provider of advanced, simple-to-use
> imaging solutions for businesses and consumers. Canon’s Australian
> R&D company, CISRA, develops customised solutions for local
> customers, and exports digital imaging technologies for use in
> Canon products worldwide. Canon has ranked among the top-three US
> patent recipients for the past 15 years, and had global revenues of
> around $US35 billion in 2006. Canon Australia also operates Canon
> Finance Australia, which offers one-stop shopping for customers
> wanting leasing or finance services. For more information, visit
> canon.com.au
>
>
> Media Requests:
> For additional information, press release or product review
> requests, please contact the Hill & Knowlton team at
> canon@xxxxxxxxxxxxxxxxxxxxxx or (02) 9286 1268.
>
> Media Product Reviews:
> James Curtis - Hill & Knowlton
> T: 61 2 9286 1236
> E: jcurtis@xxxxxxxxxxxxxxxxxxxxxx
>
>
>
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