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[OM] Fwd: Media Release: New Canon EOS 40D Delivers Speed, Control and Q

Subject: [OM] Fwd: Media Release: New Canon EOS 40D Delivers Speed, Control and Quality Destined to Inspire
From: Andrew Fildes <afildes@xxxxxxxxxxxxx>
Date: Mon, 20 Aug 2007 16:42:01 +1000

Andrew Fildes
afildes@xxxxxxxxxxxxx



Begin forwarded message:

> From: "Canon" <canon@xxxxxxxxxxxxxxxxxxxxxx>
> Date: 20 August 2007 2:02:19 PM
> Subject: Media Release: New Canon EOS 40D Delivers Speed, Control  
> and Quality Destined to Inspire
>
> New Canon EOS 40D Delivers Speed, Control and Quality Destined to  
> Inspire
>
> Featuring a 10.1 Megapixel Canon CMOS Sensor capable of capturing  
> 6.5 frames per second, the EOS 40D allows users to explore their  
> creativity
Key features:
> 10.1 Megapixel CMOS Sensor
> 6.5 frames per second (fps) with continuous shooting up to 75 shots  
> in a single burst
> Tough magnesium body with EOS Integrated Cleaning System
> DiG!C III Image Processor with 14 bit colour
> Live View Mode
> Sydney, 20 August 2007 – Canon today announced the release of the  
> highly-anticipated EOS 40D – a camera that reflects 20 years of  
> EOS heritage and evolution and supersedes the highly successful EOS  
> 30D – setting new standards in D-SLR performance. Designed to  
> inspire enthusiast photographers, the EOS 40D features professional- 
> level technologies such as the Canon 10.1 Megapixel CMOS (APS-C)  
> sensor, the DiG!C III Image Processor, the EOS Integrated Cleaning  
> System and Live View Mode. The Canon EOS 40D is the ideal  
> combination of superb quality, speed and control that will inspire  
> enthusiast photographers to develop their photographic skills and  
> express their creativity.
>
> “Enthusiast photographers have a passion for photography that  
> demands the increased creative control and shooting flexibility  
> we’ve delivered with the EOS 40D,” said Chris Macleod, Product  
> Manager, D-SLR, Canon Australia. “We are very proud to introduce  
> this unique camera that offers groundbreaking performance and  
> superior quality to passionate photographers.”
>
> Outstanding Image Quality and Flexibility
> The EOS 40D inherits Canon’s unique formula for brilliant image  
> quality, including a 10.1 Megapixel CMOS Sensor and DiG!C III Image  
> Processor for superior highlight and shadow detail, natural colour  
> reproduction and high-speed image processing.
>
> This camera performs analogue-to-digital conversion in 14-bit  
> processing, dramatically expanding the colour range from billions  
> to trillions of possible colours, making the EOS 40D the obvious  
> choice for enthusiast photographers seeking brilliant results.
>
> In addition to the EOS 40D’s outstanding performance and  
> functionality, it also delivers a range of features for improved  
> flexibility and control. The EOS 40D provides photographers with  
> easy-to-use Picture Style settings – including Portrait,  
> Landscape, Neutral, Faithful and Monochrome – and three user- 
> defined settings for ultimate colour control and consistency.  
> Additionally, with 24 Custom Function options available, camera  
> operation can be tailored to the suit the photographer’s  
> individual preference.
>
> Feel and Performance of a Professional D-SLR
> Canon’s EOS 40D brings photographers a host of new creative  
> functions and professional-level features. The addition of Live  
> View Mode with Auto Focus capabilities allows photographers to  
> preview images in real time on the 3.0 inch fine-detail LCD monitor  
> for greater flexibility and creative composition. Live View Mode  
> also features a Silent Mode capability (via a custom function  
> setting) for quiet operation in discreet situations.
>
> Built into a tough magnesium body, the EOS 40D has enhanced  
> durability and has a professional-quality feel. Another major  
> advancement in the EOS 40D is a bigger, clearer, high-performance  
> viewfinder with 95% coverage and 0.95x magnification, allowing the  
> photographer to clearly view and compose their shot. In addition,  
> photographers now have the ability to interchange a range of  
> optional focusing screens.
>
> For greater peace of mind when shooting, the EOS 40D features the  
> EOS Integrated Cleaning System, ensuring total protection from the  
> appearance of dust in images when shooting in adverse conditions  
> and environments.
>
> High Performance Operation
> The new model captures 6.5 frames per second with the ability to  
> capture an incredible 75 shots in a single continuous burst.  
> Ensuring photographers capture the perfect shot, even in the most  
> fleeting moments, Canon’s EOS 40D incorporates a shutter speed of  
> up to 1/8000 second and high-speed flash synchronisation of 1/250  
> second.
>
> The EOS 40D also includes nine cross-type AF points, with the  
> centre AF point  sensitive to both vertical and horizontal lines at  
> f/2.8. This feature, previously found only in Canon’s professional  
> EOS models, ensures consistent, reliable autofocus and higher  
> sensitivity when using wide aperture lenses. In addition, the EOS  
> 40D has a selectable ISO from 100-1600 with ISO expansion of 3200  
> via a Custom Function setting.
>
> New Optional Accessories
> To complement the EOS 40D, Canon has introduced two new optional  
> accessories:
> Wireless File Transmitter WFT-E3 enables high-speed wireless file  
> transfer to a computer for added flexibility.
> Battery Grip BG-E2N accommodates an additional BP-511A battery pack  
> for extended shooting time without re-charging. The BG-E2N also has  
> increased dust and water-resistance on the battery compartment’s  
> cover for added durability.
>
> Pricing and Availability
> The Canon EOS 40D will be available in Body Only (RRP $1,999.00)  
> and as a kit with EF-S 17-85mm f/4-5.6 IS USM Lens (RRP $2,799.00).  
> These kits and accessories are all available from August 25th, 2007  
> through Canon dealers nationally. For more information customers  
> can contact Canon on 1800 021 167, or visit the website at  
> canon.com.au.
>
> -ENDS-
>
>  About Canon
> Canon Australia is a leading provider of advanced, simple-to-use  
> imaging solutions for businesses and consumers. Canon’s Australian  
> R&D company, CISRA, develops customised solutions for local  
> customers, and exports digital imaging technologies for use in  
> Canon products worldwide. Canon has ranked among the top-three US  
> patent recipients for the past 15 years, and had global revenues of  
> around $US35 billion in 2006. Canon Australia also operates Canon  
> Finance Australia, which offers one-stop shopping for customers  
> wanting leasing or finance services. For more information, visit  
> canon.com.au
>
>
> Media Requests:
> For additional information, press release or product review  
> requests, please contact the Hill & Knowlton team at  
> canon@xxxxxxxxxxxxxxxxxxxxxx or (02) 9286 1268.
>
> Media Product Reviews:
> James Curtis - Hill & Knowlton
> T: 61 2 9286 1236
> E: jcurtis@xxxxxxxxxxxxxxxxxxxxxx
>
>
> Hill & Knowlton's goal is to always distribute information in the  
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