Andrew Fildes
afildes@xxxxxxxxxxxxx
Begin forwarded message:
> From: "Canon" <canon@xxxxxxxxxxxxxxxxxxxxxx>
> Date: 20 August 2007 2:02:19 PM
> Subject: Media Release: New Canon EOS 40D Delivers Speed, Control
> and Quality Destined to Inspire
>
> New Canon EOS 40D Delivers Speed, Control and Quality Destined to
> Inspire
>
> Featuring a 10.1 Megapixel Canon CMOS Sensor capable of capturing
> 6.5 frames per second, the EOS 40D allows users to explore their
> creativity
Key features:
> 10.1 Megapixel CMOS Sensor
> 6.5 frames per second (fps) with continuous shooting up to 75 shots
> in a single burst
> Tough magnesium body with EOS Integrated Cleaning System
> DiG!C III Image Processor with 14 bit colour
> Live View Mode
> Sydney, 20 August 2007 – Canon today announced the release of the
> highly-anticipated EOS 40D – a camera that reflects 20 years of
> EOS heritage and evolution and supersedes the highly successful EOS
> 30D – setting new standards in D-SLR performance. Designed to
> inspire enthusiast photographers, the EOS 40D features professional-
> level technologies such as the Canon 10.1 Megapixel CMOS (APS-C)
> sensor, the DiG!C III Image Processor, the EOS Integrated Cleaning
> System and Live View Mode. The Canon EOS 40D is the ideal
> combination of superb quality, speed and control that will inspire
> enthusiast photographers to develop their photographic skills and
> express their creativity.
>
> “Enthusiast photographers have a passion for photography that
> demands the increased creative control and shooting flexibility
> we’ve delivered with the EOS 40D,” said Chris Macleod, Product
> Manager, D-SLR, Canon Australia. “We are very proud to introduce
> this unique camera that offers groundbreaking performance and
> superior quality to passionate photographers.”
>
> Outstanding Image Quality and Flexibility
> The EOS 40D inherits Canon’s unique formula for brilliant image
> quality, including a 10.1 Megapixel CMOS Sensor and DiG!C III Image
> Processor for superior highlight and shadow detail, natural colour
> reproduction and high-speed image processing.
>
> This camera performs analogue-to-digital conversion in 14-bit
> processing, dramatically expanding the colour range from billions
> to trillions of possible colours, making the EOS 40D the obvious
> choice for enthusiast photographers seeking brilliant results.
>
> In addition to the EOS 40D’s outstanding performance and
> functionality, it also delivers a range of features for improved
> flexibility and control. The EOS 40D provides photographers with
> easy-to-use Picture Style settings – including Portrait,
> Landscape, Neutral, Faithful and Monochrome – and three user-
> defined settings for ultimate colour control and consistency.
> Additionally, with 24 Custom Function options available, camera
> operation can be tailored to the suit the photographer’s
> individual preference.
>
> Feel and Performance of a Professional D-SLR
> Canon’s EOS 40D brings photographers a host of new creative
> functions and professional-level features. The addition of Live
> View Mode with Auto Focus capabilities allows photographers to
> preview images in real time on the 3.0 inch fine-detail LCD monitor
> for greater flexibility and creative composition. Live View Mode
> also features a Silent Mode capability (via a custom function
> setting) for quiet operation in discreet situations.
>
> Built into a tough magnesium body, the EOS 40D has enhanced
> durability and has a professional-quality feel. Another major
> advancement in the EOS 40D is a bigger, clearer, high-performance
> viewfinder with 95% coverage and 0.95x magnification, allowing the
> photographer to clearly view and compose their shot. In addition,
> photographers now have the ability to interchange a range of
> optional focusing screens.
>
> For greater peace of mind when shooting, the EOS 40D features the
> EOS Integrated Cleaning System, ensuring total protection from the
> appearance of dust in images when shooting in adverse conditions
> and environments.
>
> High Performance Operation
> The new model captures 6.5 frames per second with the ability to
> capture an incredible 75 shots in a single continuous burst.
> Ensuring photographers capture the perfect shot, even in the most
> fleeting moments, Canon’s EOS 40D incorporates a shutter speed of
> up to 1/8000 second and high-speed flash synchronisation of 1/250
> second.
>
> The EOS 40D also includes nine cross-type AF points, with the
> centre AF point sensitive to both vertical and horizontal lines at
> f/2.8. This feature, previously found only in Canon’s professional
> EOS models, ensures consistent, reliable autofocus and higher
> sensitivity when using wide aperture lenses. In addition, the EOS
> 40D has a selectable ISO from 100-1600 with ISO expansion of 3200
> via a Custom Function setting.
>
> New Optional Accessories
> To complement the EOS 40D, Canon has introduced two new optional
> accessories:
> Wireless File Transmitter WFT-E3 enables high-speed wireless file
> transfer to a computer for added flexibility.
> Battery Grip BG-E2N accommodates an additional BP-511A battery pack
> for extended shooting time without re-charging. The BG-E2N also has
> increased dust and water-resistance on the battery compartment’s
> cover for added durability.
>
> Pricing and Availability
> The Canon EOS 40D will be available in Body Only (RRP $1,999.00)
> and as a kit with EF-S 17-85mm f/4-5.6 IS USM Lens (RRP $2,799.00).
> These kits and accessories are all available from August 25th, 2007
> through Canon dealers nationally. For more information customers
> can contact Canon on 1800 021 167, or visit the website at
> canon.com.au.
>
> -ENDS-
>
> About Canon
> Canon Australia is a leading provider of advanced, simple-to-use
> imaging solutions for businesses and consumers. Canon’s Australian
> R&D company, CISRA, develops customised solutions for local
> customers, and exports digital imaging technologies for use in
> Canon products worldwide. Canon has ranked among the top-three US
> patent recipients for the past 15 years, and had global revenues of
> around $US35 billion in 2006. Canon Australia also operates Canon
> Finance Australia, which offers one-stop shopping for customers
> wanting leasing or finance services. For more information, visit
> canon.com.au
>
>
> Media Requests:
> For additional information, press release or product review
> requests, please contact the Hill & Knowlton team at
> canon@xxxxxxxxxxxxxxxxxxxxxx or (02) 9286 1268.
>
> Media Product Reviews:
> James Curtis - Hill & Knowlton
> T: 61 2 9286 1236
> E: jcurtis@xxxxxxxxxxxxxxxxxxxxxx
>
>
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