DIGITAL CAMERAS SOLD:
2000 2001
Europe 21%/ 2.3 mln 23%/ 4.1 mln
USA 39%/ 4.3 mln 36%/ 6.5 mln
Japan 33%/ 3.6 mln 33%/ 5.9 mln
RoW* 7%/ 0.8 mln 8%/ 1.5 mln
Total 11 mln (+100%) 18 mln (+64%) figure in brackets
denotes growth.
*Row - rest of world
TRADITIONAL CAMERAS SOLD:
2000 2001
Europe 29%/ 21 mln 30%/ 20 mln
USA 29%/ 21 mln 29%/ 19 mln
Japan 7%/ 5 mln 6%/ 4 mln
RoW 34%/ 24 mln 35%/ 23 mln
Total 71 mln (+ 6%) 66 mln (- 7%)
But get this, even though Digital Camera sales form only 0.60f All Cameras
Sold (including single use) their value is 40% that of all cameras sold.
Amazing, eh?
Traditional film does not seem threatened to say the least but the
conclusion is, give the collosal sales of single use cameras, that the
greater
public mainly require convenience to grab snaps and then at the cheapest
price.
Seems to me that those with high end digital are in a very small and
financially elite minority (at present)."
enjoy,
-Bill
Very interesting statistics, Bill. I would sort of disagree with
some of your conclusions, though. As you say Single Use Cameras(SUC
is a good acronym) dominate for cost and simplicity. Digital is not
going to entice someone who is only capable of affording or
understanding a SUC. When you look at digital vs. traditional
cameras(just in the US) which include many simple cameras that are
almost indistinguishable from SUCs, you find that digital sales are
1/3 of camera sales in the US, up from 1/5 in the previous year. And
it looks like it is multi-use camera that have a saturated market.
It looks like the 2 million increased sales for digital in 2001 came
directly from the drop in 2 million from traditional cameras. Given
the large number of simple cameras making up the traditional group
the shift is even more telling because it is people who can afford to
spend more money and are capable of dealing with the complexity of
digital. The pool of knowledgeable film users is getting smaller,
quickly.
--
Winsor Crosby
Long Beach, California
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