Morning all,
I also belong to the N*kon list (oh my!!!! yes I do have an F60 wonderbrick,
at least a cheaper one) and someone posted the following, which is very
interesting (in quotes with mln=million):
"Flicking through the July issue of Foto Kurier (Poland) I came across some
interesting stats regarding the World Photography Market. (These figures
were gathered by GfK Marketing Sevices and presented at the Cologne
Photokina Fair this year by Samsung and KolnMesse.)
DIGITAL CAMERAS SOLD:
2000 2001
Europe 21%/ 2.3 mln 23%/ 4.1 mln
USA 39%/ 4.3 mln 36%/ 6.5 mln
Japan 33%/ 3.6 mln 33%/ 5.9 mln
RoW* 7%/ 0.8 mln 8%/ 1.5 mln
Total 11 mln (+100%) 18 mln (+64%) figure in brackets
denotes growth.
*Row - rest of world
TRADITIONAL CAMERAS SOLD:
2000 2001
Europe 29%/ 21 mln 30%/ 20 mln
USA 29%/ 21 mln 29%/ 19 mln
Japan 7%/ 5 mln 6%/ 4 mln
RoW 34%/ 24 mln 35%/ 23 mln
Total 71 mln (+ 6%) 66 mln (- 7%)
SINGLE USE CAMERAS SOLD:
2000 2001
Europe 13%/ 45 mln 13%/ 50 mln
USA 47%/ 165 mln 49%/ 180 mln
Japan 24%/ 85 mln 22%/ 80 mln
RoW 16%? 55 mln 16%/ 60 mln
Total 350 mln (+ 17%) 370 mln (+ 6%)
SILVER HALIDE BASED FILM SALES:
2000 2001
Europe 25%/ 790 mln 26%/ 810 mln
USA 25%/ 770 mln 23%/ 720 mln
Japan 13%/ 390 mln 13%/ 390 mln
RoW 37%/ 1150 mln 38%/ 1200 mln
Total 3100 mln (+ 3%) 3120 mln (+ 1%)
The article advises that growth is greatest in the Digital sector but this
market is reaching saturation point (esp. Japan and USA).
Traditional film sales growth was small but constant (including single use
cameras) and totalled 3120 million [(3.12 billion (american)]. The polish
market for film is reckoned at 17 mln so only 0.6% - tragically low. And
despite Digital Cameras sales growth of 64%, Traditional cameras still
account for 800f multi use cameras sales.
But get this, even though Digital Camera sales form only 0.60f All Cameras
Sold (including single use) their value is 40% that of all cameras sold.
Amazing, eh?
Traditional film does not seem threatened to say the least but the
conclusion is, give the collosal sales of single use cameras, that the
greater
public mainly require convenience to grab snaps and then at the cheapest
price.
Seems to me that those with high end digital are in a very small and
financially elite minority (at present)."
enjoy,
-Bill
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