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Re: [OM] IMG: Testing IBIS

Subject: Re: [OM] IMG: Testing IBIS
From: Philippe <photo.philippe.amard@xxxxxxxxx>
Date: Sat, 15 Oct 2016 11:03:10 +0200
Cement and concrete manufacturers also share that claim

OTT
less v much
fewer v many
Thanks very much - many thanks

Amities
Philippe

Le 15 oct. 2016 à 10:09, Jez Cunningham <jez@xxxxxxxxxxxxxx> a écrit :

> I would have thought that '3x fewer' meant 2/3rds fewer, i.e. '1/3rd
> of the number of cavities'. I guess it all goes to show that it wasn't
> clear.  Of course we don't believe the toothpaste manufacturer's claim
> anyway!
> 
> On 15/10/2016, Dharma Singh <dharmasingh@xxxxxxxxxx> wrote:
>> Thank you Chris.
>> Never too old to learn.
>> 
>> 2016-10-15 7:23 GMT+02:00 ChrisB <ftog@xxxxxxxxxxxxxx>:
>> 
>>> Not if you can count them, Dharma.  It’s “less” for quantities, “fewer”
>>> for numbers.
>>> 
>>> Chris
>>> 
>>>> On 15 Oct 16, at 03:42, Dharma Singh <dharmasingh@xxxxxxxxxx> wrote:
>>>> 
>>>> Shouldn't that be *less *?
>>>> 
>>>> [Well so far for my 55 years old English (not American) school books ]
>>>> 
>>>> 2016-10-14 22:14 GMT+02:00 Charles Geilfuss <charles.geilfuss@xxxxxxxxx
>>> <mailto:charles.geilfuss@xxxxxxxxx>>:
>>>> 
>>>>> Very true. Never let clarity stand in the way of sales. My pet peeve is
>>> a
>>>>> toothpaste commercial (forget the brand, so already they failed) that
>>>>> claims "three times fewer cavities" when they obviously mean 1/3 fewer
>>>>> cavities. Arghhhhh.
>>> 
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