I would have thought that '3x fewer' meant 2/3rds fewer, i.e. '1/3rd
of the number of cavities'. I guess it all goes to show that it wasn't
clear. Of course we don't believe the toothpaste manufacturer's claim
anyway!
On 15/10/2016, Dharma Singh <dharmasingh@xxxxxxxxxx> wrote:
> Thank you Chris.
> Never too old to learn.
>
> 2016-10-15 7:23 GMT+02:00 ChrisB <ftog@xxxxxxxxxxxxxx>:
>
>> Not if you can count them, Dharma. It’s “less” for quantities, “fewer”
>> for numbers.
>>
>> Chris
>>
>> > On 15 Oct 16, at 03:42, Dharma Singh <dharmasingh@xxxxxxxxxx> wrote:
>> >
>> > Shouldn't that be *less *?
>> >
>> > [Well so far for my 55 years old English (not American) school books ]
>> >
>> > 2016-10-14 22:14 GMT+02:00 Charles Geilfuss <charles.geilfuss@xxxxxxxxx
>> <mailto:charles.geilfuss@xxxxxxxxx>>:
>> >
>> >> Very true. Never let clarity stand in the way of sales. My pet peeve is
>> a
>> >> toothpaste commercial (forget the brand, so already they failed) that
>> >> claims "three times fewer cavities" when they obviously mean 1/3 fewer
>> >> cavities. Arghhhhh.
>>
>> --
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