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[OM] Re: New digital film for Zuikos---Canyon 7D?

Subject: [OM] Re: New digital film for Zuikos---Canyon 7D?
From: Moose <olymoose@xxxxxxxxx>
Date: Tue, 11 Dec 2007 21:29:55 -0800
C.H.Ling wrote:
> If 7D takes a 16MP sensor, it will be too close to 1Ds M3 (and most likely 
> named 3D instead). As N*kon is still max at 12MP, I think the new 5D 
> replacement will be using the same 12MP sensor.
>   
It's easy to speculate, but we are missing crucial information, sales by 
model and sales vs. plan.

If, as I suspect, the 5D has been a great sales and profit success for 
Canon, I don't see them messing with success too much, just tuning it to 
the competition. Also, going down in price too much could cut into small 
sensor model sales.

I wouldn't be surprised to see much the same camera with live view and 
"dust buster" additions.

Although the sensor is excellent as it is, 21 mp in the 1Ds III leaves 
room to go up and the 1D III is for a very different market. Given that 
they need a new sensor and support system for live view anyway, I'd 
guess we will see something like 14-16 mp and the DIGIC III processor 
with 14 bit A/D converter. And higher isos, of course.

Silly as it is, megapixel count is still a huge deal in marketing, so 
I'd guess they will open up a little gap over the D3/300. Going from 
12.7 to say 15.4 mp is only a theoretical resolution increase of 10%, 
not really noticeable in real world images.

But an increase from 12 to 15 mp may be worth sales improvement in the 
hundreds of thousands of units.

Moose

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