Maybe not doing so badly as we sometimes think.

PRESS RELEASE: Olympus Wins Three DIMA Awards For Innovation In
Digital Photography
Optics Company Garners More Awards Than Any Other Brand
CENTER VALLEY, Pa, March 19, 2007 - Olympus received an unprecedented
three Digital Imaging Marketing Association (DIMA) 2007 Innovative
Digital Product Awards at the recent Photo Marketing Association
(PMA) industry tradeshow. Recognized for groundbreaking products,
Olympus was honored for its new EVOLT E-510, the SP-550 UZ and the
Stylus 770 SW. The DIMA Innovative Digital Product Awards recognize
products or services utilizing new technologies and applications that
make the product either distinct or the first of its kind. Each of
these products represents a breakthrough in digital camera technology
from Olympus.
"Olympus is dedicated to providing consumers with industry-leading
products that improve their lives every day," said Mark Hoffman,
director, Product Marketing, Olympus Imaging America Inc. "We are
truly honored to have received half of the awards given by DIMA for
digital still cameras."
EVOLT E-510
The new portable EVOLT E-510 digital SLR (single lens reflex) camera
features advanced technologies for photo hobbyists and those who are
serious about their photography. While easy to use, this new digital
SLR appeals to photographers who desire complete creative control.
Its innovative 2.5-inch Live View LCD offers the freedom to compose
shots from a variety of angles that would be impossible with other
consumer digital SLR cameras. The camera also combines Sensor-Shift
Image Stabilization with Digital Image Stabilization to produce blur-
free pictures with stunning clarity. A 10-megapixel image sensor
enables the EVOLT E-510 to take super-high resolution images that can
be cropped or enlarged to poster size. An ergonomic grip ensures that
the camera fits comfortably in the hand.
SP-550 UZ
The new Olympus SP-550 UZ Ultra Zoom offers the world's most
powerful, best-in-class 18x optical zoom lens (28-504mm equivalent in
35mm photography) in a compact body, delivering the ability to shoot
telephoto, wide-angle and macro (as close as 1cm) with one lens.
Crisp, clear images can be captured far and wide with Dual Image
Stabilization and the broadest focal range available on any digital
point-and-shoot. The camera's full manual exposure control provides
professionals and photo enthusiasts with unlimited creativity, while
its automatic settings and built-in help guides will put novices at
ease.
Stylus 770 SW
The Stylus 770 SW is a 7.1-megapixel, ultra-compact camera that is
designed to take great photos in nearly any environment, including
underwater to depths of 33 feet (10 meters) and in below-freezing
winter weather (as cold as 14 degrees Fahrenheit; -10 degrees
Celsius). It can also survive drops up to five feet and heavy loads
up to 220 pounds-force. Within the camera's rugged exterior is an
array of innovative technologies to ensure clear, sharp images in the
roughest of shooting situations.
US Pricing
EVOLT E-510 Body Estimated Street Price: $799
EVOLT E-510 with 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated
Street Price: $899
EVOLT E-510 Two Lens Kit (Body, 14-42mm and 40-150mm Lenses)
Estimated Street Price: $999
SP-550 UZ Estimated Street Price: $499.99 (U.S.)
Stylus 770 SW Estimated Street Price: $379.99 (U.S.)
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader,
designing and delivering award-winning products for consumer and
professional markets.
Olympus Imaging America Inc. works collaboratively with its customers
and its ultimate parent company, Olympus Corporation, to develop
breakthrough technologies with revolutionary product design and
functionality that enhances peoples' lives every day. These include:
Digital and Film Cameras
Professional SLR Imaging Systems
Digital and Microcassette Recorders
Digital Media
Binoculars
Winsor
Long Beach, California, USA
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