Le lundi 27 Février 2006 06:45, Winsor Crosby a écrit :
> Sadly, I agree. Oly's main weakness in my opinion has been their
> ability to bring new product to market. It was true of the OMs and
> why they faltered. It is why they brought a 5MP professional DSLR to
> market 2 years too late and compelled them to drop their price to
> compete against entry DSLRs with more resolution, drastically
> destroying the profit margin they had planned for the E-1. The
> increase in DSLR sales this year is predicted to be much smaller than
> last and next year even less. Oly had a chance if they had brought a
> competitive E-1 replacement and a finished lens line to market early
> this year, but now I wonder about its future.
Am I the only one to hold another analysis ? While I'd really love to see Oly
competing in the pro dslr market, I don't think they'll loose anything by
staying outside. Everybody's speaking about "margins", but what are those
margins really ? Canon can't choose between full frame and aps-c, nikon is
frown at for sticking to a small sensor, and most others are already
bankrupts. Are Canon and nikon big sellers ? They may be the biggest in the
pro market, but what's that market compared to the total photography market ?
As far as economy goes, Oly has a strong hold in the consumer market, where
the margins really are because cameras are cheaper to build and the market is
wider ; and there, they're selling Mjus by the dozen. Add to this that
olympus has a long time policy to avoid paying patents' licenses at all cost,
and you have a perfectly bankable outsider, able to enter any market at any
time, with strong r&d capacities, and time to learn what the market really
wants. Long live olympus ! Basicaly I view today's pessimistics as I would
have looked at people complaining that leica wasn't building foldings in the
30's.
--
Manuel Viet
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