tOM Trottier wrote:
> It's good to listen to the customer, their complaints, their dreams.
> But you also have to innovate and arouse new dreams - and new
> complaints. What member of the public demanded the internet?
> Or the nuclear bomb? Or the cellphone? But these things
> transformed the world. Even the OM-1 led to diets for all
> cameras.
BTW, tOM, I agree with you 100%. The biggest successes frequently have
been the products people didn't know they wanted. The Mustang? The
mini-van? Post-It Notes? Overnight delivery? All brand new. All
successes. None of them the results of marketing surveys.
Steve
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