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[OM] Olympus sponsors "Largest Photography Project in History

Subject: [OM] Olympus sponsors "Largest Photography Project in History
From: VS <VS@xxxxxxxxxxxxxx>
Date: Wed, 30 Apr 2003 09:24:58 +1000
Seems like mail clients out there don't recognize UUENCODE messages
anymore. And seems like some mail clients don't respect relevant RFCs
either. Sic transit gloria mundi.

Here's the original message:

====================

Too bad all they want is digital, we could really make a showing.  

 - Greg L.  

Olympus Partners with America 24-7, The Largest Photography Project in History.
  
04/25/2003 
PR Newswire 
(Copyright (c) 2003, PR Newswire) 

Olympus Reunites with Originators of Best-Selling "Day in the Life" Book Series 
to Produce Epic Digital Capsule - America 24-7 PRNewswire MELVILLE, N.Y. April 
25

MELVILLE, N.Y., April 25 /PRNewswire/ - Today Olympus America announced that it 
will reunite with photo visionaries Rick Smolan and David Elliot Cohen, 
original creators of the highly acclaimed Day in the Life series of photography 
books, for America 24-7, the largest collaborative photography event in history.

The project will center around an epic one-week digital photo shoot May 
12th-18th involving 1,000 of the world's most talented photojournalists and an 
army of participating amateurs from the American public. All will vie for the 
chance to be published by capturing the most compelling digital images 
representing their views of American life. Dispatched by America 24-7, this 
huge corps of digital photographers extending from coast to coast will be asked 
to shoot images for a digital time capsule representing life in America over 
the course of one week.

"Olympus is demonstrating its commitment to digital photography and all that it 
envelops by helping to bring the 'digital experience' to life in accessible and 
experiential ways," said Mark Gumz, President & COO, Olympus America Inc. "We 
hope to empower thousands of Americans to take part in the digital revolution 
by participating in America 24-7. Introducing Americans from coast-to-coast to 
the thrill, excitement and possibilities of digital photography is what this 
project is all about."

Every image shot for this project by professional photographers and the public 
alike will be electronically submitted to http://www.america24-7.com/ where 
they will be compiled, judged and edited. America 24-7 will use this 
unprecedented wealth of imagery to create:

- A spectacular national volume, America 24-7, a 320-page large format book 
scheduled for publication by Dorling Kindersley in November 2003. - 52 
large-format illustrated volumes to be published in November 2004, celebrating 
each individual U.S. State, with special volumes devoted to New York City and 
Washington, D.C. - A website ( www.america24-7.com ) enabling photo enthusiasts 
nationwide to submit up to seven of their best digital images to the America 
24-7 website powered by Snapfish. In preparation for their shoots, amateur 
photographers can hotlink to the Olympus website (www.olympusamerica.com) for 
digital photography product information, as well as advice from Olympus pros on 
shooting tips and techniques. - Customized home pages will be developed 
allowing both the professional and amateur photographers to showcase their 
personal images to family and friends. Every participant will be "published" on 
the project's personalized home page. - Traveling national exhibits o
 f selected imagery will be presented and customized for individual states and 
regions.

In the weeks leading up to the shoot, millions of digital photography 
enthusiasts will be directed to visit the America 24-7 website, 
http://www.america24-7.com/, to learn more about the project and how to 
participate, including simple instructions on how to submit pictures to the 
project. The site will suggest assignments and provide examples of images 
chosen for publication in previous Smolan-Cohen projects. Digital photographers 
nationwide can use these examples to develop similar stories and assignments in 
their own communities.

In addition to public participation, America 24/7 has hired 1,000 top 
photojournalists from across the country, equipping them with Olympus C-5050 
Zoom 5.0 megapixel digital cameras. Designed for advanced photographic control, 
the C-5050 Zoom is a state-of-the-art, all-purpose tool designed to create the 
most realistic digital images possible for a broad range of users. Smolan and 
Cohen believe that the images captured with these Olympus cameras will reveal 
the best digital photojournalists in America, as well as undiscovered 
photographic talent.

Seventeen years ago Smolan and Cohen collaborated to create A Day in the Life 
of America, which captured the country's imagination and became the 
best-selling photo book ever. America 24-7 will use this new medium of digital 
photography to document American life in the new millennium.

"America 24-7 is designed to be a landmark series in documentary photography 
and the watershed event of the new digital photography age," commented Rick 
Smolan, a former Time and National Geographic photographer. "Since the book 
will use digital images exclusively, it was important for us to partner with a 
company who shared our vision about the importance of digital photography in 
all of our futures. Having worked with Olympus before, we knew they were the 
camera company that most closely aligned with our vision for this book: that 
digital photography is changing the photographic experience, and that the 
technology is now accessible enough for everyone to use," explained Smolan.

"The America 24-7 project is about igniting creativity and inspiring 
imagination," remarked Martin Lee, Vice President of Marketing, Olympus 
America. "We hope millions of images are submitted for the books, and that 
through our partnership with America 24-7 we can contribute to ushering in the 
digital revolution."

ABOUT OLYMPUS - Nothing's impossible.

Olympus Optical Co., Ltd., with its wholly owned subsidiaries, is a global 
leader in developing new technologies and designing, manufacturing and 
marketing optical-digital product solutions for healthcare and consumer 
segments. The company leverages R&D investment in technology and manufacturing 
processes across diverse business lines that include:

- Digital and film cameras, and digital voice recorders; and - Minimally 
invasive diagnostic and surgical endoscopes; - Advanced clinical and research 
microscopes; - Chemistry-immuno analyzers and lab automation systems.

In the U. S. and Canada, Olympus America Inc. serves healthcare, scientific and 
commercial laboratory markets with integrated product solutions and financial 
and other service offerings and is the leading brand in gastrointestinal 
endoscopy and clinical and educational microscopes. The company's 
market-leading consumer camera products and services business spans North and 
South America. Olympus America Inc. works collaboratively with its customers 
and parent company to develop state-of-the-art products and services that are 
innovative, intelligent, and easy to use. For more information, visit 
http://www.olympusamerica.com/.

====================

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