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RE: [OM] Irony of discontinuing of the OM series

Subject: RE: [OM] Irony of discontinuing of the OM series
From: Dan Lau <dlau@xxxxxxxxxxxxxxxx>
Date: Tue, 29 Jan 2002 15:14:43 -0500 (EST)
On Tue, 29 Jan 2002 10:13, Winsor Crosby <wincros@xxxxxxxxxxxxx> wrote:
>>Would anyone have bought an OM-5? Probably not many users of 
>>OM-3/4Ti's would have (I doubt much improvement could have been 
>>realized), perhaps users of OM-1/2's would have upgraded. No doubt 
>>Olympus would have lost money on the deal, but we'll never know now.
>>Tris

>It does seem to me that Oly did miss out on the sales potential of 
>periodic detail improvements and restyling every couple of years that 
>gets reviews in the magazines and gives the impression of continuing 
>development.

The lesson to be learned from this is "Never design a product so perfect
that it cannot be improved upon."  The OM series from the OM-1 to the
OM-4 are so good that it simply leaves no room for improvement or minor
refinements.  So Olympus painted themselves into a corner.  The other
manufacturers like N*k*n and C*n*n build products with designed-in flaws
so the customer will keep coming back for the next incremental improvement.
This lesson is not lost on one BIG company in the computer software
business up in Washington.

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