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Re: [OM] Gold 100?

Subject: Re: [OM] Gold 100?
From: Wayne Katez <wkatez@xxxxxxxxxxxx>
Date: Sat, 08 Dec 2001 21:41:28 -0500
Read in the PopPhoto that Gold 100 was being re-labeled to something like
Kodak BRIGHT SUNLIGHT.

Don't want people to have to think about which film to choose :^).

Wayne
>>>>>>>>>>>>>>>>>

"John A. Lind" wrote:

> At 22:16 12/8/01, Morgan Sparks wrote:
> >I stopped by Wal-Mart the other day to pick up a bunch of 4-packs of Kodak
> >Gold 100, and it was no longer stocked!
> >
> >Morgan Sparks
>
> I don't believe Kodak is discontinuing it, but do believe many discount
> department stores are dropping it from their stock because they sell much
> more ISO 400 and 800 films than ISO 200, and especially ISO 100.
>
> Reason?
> Look at the specs for the ubiquitous zoom P&S's.  Owners of these are the
> overwhelming buyers of color negative consumer films.  Their lenses are
> snail slow.  The faster ones will open to f/5.6, and that's with the zoom
> at the shortest focal length.  Zoomed out it's often f/11 or even
> slower.  Now look up the GN's for the integral flashes found on
> them.  Combine very slow lenses with the puny, weak-knee flashes and you
> need ISO 400 or ISO 800 film.  Even the manuals for them recommend ISO 400
> as an all-around general purpose *outdoor* daylight film!
>
> The majority of "consumer" Wunderbrick owners do not use slow films much
> either.  Look up the specs on the 35-80 zooms bundled with them, and the GN
> for their integral flip-up flashes.  The lenses are a little faster and the
> flash has a little more oomph, but it's still not the lens speed and
> bolt-on flash power typical for manual focus system users.
>
> Within retail marketing, the value of floor and shelf space is often
> measured by how fast the product that occupies it moves.  If what's there
> doesn't move very fast, it may (ultimately will) get replaced with
> something that does.  The theory is measuring and predicting $$ of sales
> revenue per square foot of floor space.  Increase this throughout a store
> by devoting all available space to only the fastest moving items, and
> revenue for the store increases overall.  K-Mart and Wal-Mart are among the
> "true believers" in this principle.  This utterly ignores customer
> convenience by providing things they occasionally want, or what a few of
> them may desire, so that they will always go there first to find something
> in hopes of one-stop-shopping.  If there's a Meijer near you, try
> there.  They also follow the ?-Mart method, just not as fervently.
>
> -- John
>
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