Well finally we get scoop!
Thanks Gary
.>
> http://www.spokane.net/stories/1999/Feb/6/S527012.asp
>
> Segerdahl, 74, learned his trade in the Old World, sorting hides in a
300-year-old tannery in
> Sweden, where his
> family products included leather for buggy
whips and Ford Model T's. He
> is also a footnote in the realm of kitsch
> culture, having coined ``rich Corinthian
leather,'' the catch phrase
> Ricardo Montalban trilled in the 1970s in
> commercials for the Chrysler Cordoba. ``It was
just a name we picked,''
> Segerdahl said with a chuckle. ``We thought it
> was funny when Montalban made it so famous.''
>
> Montalban's seductive salesmanship lent an
exotic touch to what was, in
> fact, a rather mundane type of embossed
> leather. Indeed, the Cordoba's interior
wouldn't make the grade in
> today's marketplace of high-grade skins.
>
>
>
yours
> tanning my own hide,
>
>
> Garry D. Lewis
>
>
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