from the website of--
http://www.spokane.net/stories/1999/Feb/6/S527012.asp
Segerdahl, 74, learned his trade in the Old World, sorting hides in a
300-year-old tannery in
Sweden, where his
family products included leather for buggy whips
and Ford Model T's. He
is also a footnote in the realm of kitsch
culture, having coined ``rich Corinthian leather,''
the catch phrase
Ricardo Montalban trilled in the 1970s in
commercials for the Chrysler Cordoba. ``It was just
a name we picked,''
Segerdahl said with a chuckle. ``We thought it
was funny when Montalban made it so famous.''
Montalban's seductive salesmanship lent an exotic
touch to what was, in
fact, a rather mundane type of embossed
leather. Indeed, the Cordoba's interior wouldn't
make the grade in
today's marketplace of high-grade skins.
yours
tanning my own hide,
Garry D. Lewis
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