At 07:32 AM 3/15/99 -0500, you wrote:
>In a message dated 3/15/99 1:45:16 AM EST, PCACala@xxxxxxx writes:
>
><< Shutterbug has
> increased their advertising rates so much over the last few years that it
has
> made it close to unattractive to advertise there anymore. >>
>
>Gary,
> I recently spoke with a longtime Shutterbug advertiser who told me the
> ad
>rate for one page is $4000 per issue! (You can imagine that it'll take a huge
>amount of sales of OM-1s and T-32s to make a profit at that rate, hence the
>markup you mention!) She told me most of the advertisers are praying their
>internet sites will become the dominant selling domain, and then (i assume)
>(my words) - they'll pack it in as far as Shutterbug is concerned.
> I am a devoted Shutterbug subscriber, but let's get real here- $4000?
> What
>does the reader really get?- IMO- Articles that repeat themselves in a
>slightly different form every year, and hundreds of pages of ads. (I know the
>ads are the real interest for many of us, and to hell with the articles- but
>once the camera company is established on the net, we could just as easily
>surf their web sites, no? And get up to the minute inventory information, not
>1 to 3 month old info.)
> Shutterbug's days may not be numbered, but their years certainly seem
> to be.
>
And they pay $200 for an article!
Denton
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