The problem with the OM10 resulted from overlubrication. Customers would
return to their local camera store with their non working camera, and the
word from Olympus USA was "Not our problem." Lost a lot of customers,
although other camera manufacturers are now making the same mistakes.
-----Original Message-----
From: Ken Norton
Sent: Friday, July 19, 2013 12:09 PM
To: Olympus Camera Discussion
Subject: Re: [OM] Need to revive OM in PDX
> Two and four are really the same thing. They needed to move on after the
> superb OM4Ti, and the central part of that follow on most certainly would
> be
> AF. At that point there was simply no place for a new MF camera, the
> market
> demanded AF. And I did fail to mention dealer treatment, which went south
> when there were the OM 10 problems. Everything went down from there.
The OM-10 was a disaster, for sure. However, as much as a disaster it
was, it was also a brilliant camera for Olympus. It openned up the big
retailers to the OM line and they were able to massively improve
market share. However, that came at the price of cutting the camera
stores out of the bulk buying discounts.
--
Ken Norton
ken@xxxxxxxxxxx
http://www.zone-10.com
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