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Re: [OM] blocking ads, etc.

Subject: Re: [OM] blocking ads, etc.
From: Ken Norton <ken@xxxxxxxxxxx>
Date: Tue, 26 Jul 2011 10:19:55 -0500
> AdBlock plus on Firefox blocks nearly all the various tracking, cookies,
> annoying scripts, ads and whatnot..


Of course, I have a philosphical issue with this. As somebody who runs
a website that uses adds to help offset the cost of the site, it
bothers me that a tool, such as this, is directly impacting not only
my revenue numbers, but also the analytics used to measure my traffic
trends.

I've known for a couple of years that up to half of my visitors
literally don't show up on most of my analysis tools. Add to this, the
fact that a lot of ISPs incorporate some form of content caching (with
a few of them actually replacing MY advertisements with their own), it
totally screws up the numbers. All we can do is make guesses as to
missing visitor information. Fortunately, I do have some server
statistics which provide good detail that AdBlock and other things
like it can't quite eliminate.

AG
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