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From: Andrew Fildes <afildes@xxxxxxxxxxxxx>
Date: Tue, 14 Jun 2011 16:37:44 +1000
Today's news. Oh gawd!
Andrew Fildes
afildes@xxxxxxxxxxxxx


Panasonic announces a new
Micro Four Thirds Digital Interchangeable Lens
LEICA DG SUMMILUX 25mm / F1.4 ASPH. (H-X025)
 
SYDNEY, 14 June, 2011 - Panasonic has unveiled a new interchangeable lens, the 
LEICA DG SUMMILUX 25mm/F1.4 ASPH (35 mm camera equivalent: 50 mm) for the LUMIX 
G Micro System.
 
This compact and lightweight lens features an outstanding brightness of F1.4 
allowing a beautiful soft focus when capturing photos and video, as well as 
improved performance in dimly-lit conditions without flash.
 
The LEICA DG SUMMILUX 25mm / F1.4 ASPH uses Panasonic’s Nano Surface Coating 
technology. Reflection is dramatically minimised across the entire visual light 
range (380nm-780nm) by applying an extra-low refractive index coating with 
nano-sized structure on the surface of the lens. This results in an extremely 
clear picture with a dramatic reduction of ghosts and flare.
 
The new lens system is comprised of nine elements in seven groups and uses two 
aspherical lenses and one UHR (Ultra High Refractive) index lens. The newly 
developed UHR index lens and glass mould aspherical lenses achieve a uniform 
construction from the centre to the edges. 
 
The versatile 25 mm of focal distance (equivalent to 50 mm on a 35 mm camera) 
gives users greater freedom in composition, perspective and aperture control - 
from daily snapshots including scenery such as sunsets and dimly-lit indoor 
shots to creative shots taking advantage of the new lens’ soft focus.
 
When mounted on LUMIX G Micro System Cameras, the LEICA DG SUMMILUX 25mm/F1.4 
ASPH takes maximum advantage of the Contrast AF system, which boasts both high 
accuracy and high speed for stress-free shooting. Compared with Phase 
Difference AF, Contrast AF boasts higher accuracy when shooting with a fast 
lens at a smaller F value.
 
Seven blades give the aperture a rounded shape that produces an attractively 
smooth effect in out-of-focus areas when shooting at larger aperture settings.  
The highly reliable metal mount is designed for durability when changing the 
lens.
 
The lens will be available in Australia later in 2011.  Pricing will be 
announced closer to the release date.
-- 
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