Aside from the abomination of the new verb, the release doesn't make sense
anyway. If the lens is 'very popular' as they claim, then why are they
dropping the price? They shouldn't need to do so for a popular product if
the laws of supply and demand hold true, right? My guess is the lens isn't
selling well. Note that I have no clue what lens we're discussing, I am
making my observation based entirely upon the wording of Sigma's press
release!
--
Chris Crawford
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On 2/3/11 1:57 AM, "Andrew Fildes" <afildes@xxxxxxxxxxxxx> wrote:
> Press release from Sigma, taken from DPReview -
> The company says 'the reason the price went down is to remain competitive in
> this category and incent sales for this very popular lens.'
> A verb is born. And what an ugly little bastard it is.
> Andrew Fildes
> afildes@xxxxxxxxxxxxx
>
>
--
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