It is indeed awkward marketing, but it seems to be quite common in the
US. I find it difficult to understand how it might be considered
effective if it portrays the putative consumer as rather daft, the
sort of fool who listens to rumour and cannot make up their own mind ...
The odd few people at work who have tried Vista have reverted to XP,
whether because of lack of drivers or because of the interface.
Chris
On 22 Aug 2008, at 09:49, Moose wrote:
> Chris Barker wrote:
>> I was away from home when I read this post and had a look at the
>> website, Moose. But my immediate response was that it was a spoof.
>>
>
> Rats, I wasn't gong to say anything further ...
>
> I had the pleasure, and generally it was, of running a market research
> department for a few years. I"m familiar with teh pain of a company
> when
> a product acquires a tainted reputation for incorrect reasons.
>
> As a piece of market research, before it was transformed into a
> piece of
> marketing, it seems to to be a perfectly legitimate effort. Focus
> groups and trial panels with products carrying fake names is a common
> way of separating reputation from experienced performance.
>
>> The reaction of the supposed reviewers looked entirely posed.
> People in focus groups, if put on camera, tend to come across as stiff
> and unnatural. Record them from behind the one way glass, and you get
> natural, lively interaction. The problem with this example is that
> they
> wanted marketing shots with people talking to the camera and such.
>
> Yes, it's awkward marketing. But I think the results of the research
> show that a large part of their target audience is prejudiced against
> their product on the basis or rumor and Apple ads.
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