Good news for Olympus.
"In May and June, however, Olympus moved up to third,
led by its E-410 model, which it claims is the world's
"smallest, slimmest and lightest" digital SLR camera.
"
http://www.asahi. com/english/ Herald-asahi/
TKY200707190113. html
Nikon tops Canon in digital SLR sales
07/19/2007
THE ASAHI SHIMBUN
Nikon Corp., buoyed by the popularity of its D40
model, sold more
digital single-lens reflex cameras than rival Canon
Inc. in the
first half of 2007.
Nikon clinched a 47.5-percent share of the domestic
market from
January to June, surpassing Canon's 36.5 percent,
according to Tokyo-
based market research firm BCN Inc.
It was the first time that Nikon has held the top spot
over a half-
year term, although it had done so on a monthly basis
before.
Nikon and Canon have long been the dominant players in
the domestic
SLR camera market, but Nikon appeared stuck in second
place for
digital SLR camera body sales.
In the first half of 2006, Canon led at 46.4 percent
to Nikon's 31.9
percent, and at 42.9 percent to Nikon's 35.5 percent
in the second
half.
Nikon's low-priced D40 series was released in December
2006. The
introductory D40 model initially sold for slightly
less than 60,000
yen at retail stores, about 30,000 yen lower than
comparable models
by other makers.
SLR cameras are sold with open pricing and with lenses
sold
separately.
The D40X model, boasting superior picture quality at
10.2
megapixels, hit the market in March at less than
80,000 yen.
Nikon cut costs by adjusting details such as leaving
off a liquid
crystal display panel on top to show operational
status and other
data.
Both models weigh less than 500 grams.
Having seen its market share drop since late last
year, Canon in
June recovered some lost ground with a "cash back"
campaign.
Purchasers of an EOS Kiss Digital X, for example,
received a 10,000
yen rebate.
Canon's popular EOS Kiss model, first introduced in
2003 and now in
its third generation, has been selling well.
Competition for third place has also been fierce.
In the first half of this year, Pentax Corp. came in
third at 6.7
percent, followed by Sony Corp. at 4.5 percent and
Olympus Corp. at
4.3 percent.
In May and June, however, Olympus moved up to third,
led by its E-
410 model, which it claims is the world's "smallest,
slimmest and
lightest" digital SLR camera.
The model, released in April, weighs 375
grams.(IHT/Asahi: July
19,2007)
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