I understand these tables are very misleading unless you know what
they are measuring. Often they represent wholesale sales to
distributors and do not take into account that some makes have big
retail inventories and others are constantly back ordered. Different
makers are on different fiscal years, Canon and Nikon for instance
and sometimes there are tables that just leave out a quarter for some
makers. And yes, as you say, the figures might be for a limited
market that does not represent world wide sales accurately because
tastes are different in different markets and as we all know
sometimes some cameras are only available in some markets.
Winsor
Long Beach, California, USA
On Mar 11, 2007, at 7:24 AM, Chuck Norcutt wrote:
> Can you enlighten me? It wasn't at all fairly clear to me. I finally
> resorted to translation but that didn't help a great deal since the
> tables are graphics and didn't translate. Stumbling through the
> translated text allowed me to conclude that the right most column
> in the
> table is percentage market share. But percentage of what market is
> very
> unclear. Since I didn't see Oly listed there at all (ominous) I
> concluded there must be an "everybody else" category that simply
> wasn't
> listed. But adding all the numbers comes up to 100.5%. The fact that
> it's a bit greater than 100% is OK since that's just rounding. But I
> expected the total to be at least a few percent below 100 if there was
> another unlisted "everybody else" category.
>
> So, percentage of what market where Oly doesn't even have 0.1%?
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