Well, maybe Oly can just create another line named SFW, super fly weight
lens line.
On 9/14/06, Moose <olymoose@xxxxxxxxx> wrote:
>
> khen lim wrote:
> > FURTHER NEWS
> > With the present lineup of 14-42, 14-45 and 14-54, one will eventually
> be
> > discontinued.
> As a practical marketing matter, they really have to do that. I think
> one of the 4/50-150/200 zooms has to go too.
>
> Retailers hate lines with too many similar products. It forces them
> either to increase inventory or risk losing customers by being out of
> stock.
>
> Salespeople hate lines with too many similar pieces. It leads to
> customer confusion and a confused customer often backs off to 'think
> about it'. The realistic fear is that they will try another store where
> someone else will sell them another brand with an easy to understand line.
>
> I don't know how much of the volume of DSLRs is going through retail
> shops, but I suspect more than that is being influenced be retail
> salespeople as buyers browse in shops, then buy online.
>
> Although there were other factors in their failure, the early Oly AF
> cameras were hated by retail salespeople. I knew one who was still able
> to get worked up about it many years later. Apparently at least early
> production was plagued by unreliability. He said he would do all he
> could to steer customers to other brands, any other brand. Then if he
> couldn't, he knew he would see the customer again, all too soon, and not
> for a further sale.
>
> Moose
>
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