At 12:42 PM 30/01/2006 -0700, you wrote:
>http://www.digitalcamerawebsites.com/node/527
>
>How'd you like to shoot with this baby?
<begin rant>
Nice camera no doubt. But the marketing hype turns me right off.
Two acronyms in the first sentence raised my hackles:
Digital APO Correction (DAC) technology
Hasselblad Natural Color Solution
Then this one in the second sentence did me right in:
Instant Approval Architecture
Why do marketing people feel the need to invent crap like this to sell a
product? Maybe your average Joe P&S user feels more comfortable buying a
camera that has advanced features like "Multi-point Retention Harness"
(camera strap to you and me) or "Photon Restriction Barrier" (duh, lens cap).
But inventing fancy acronyms for products like this aimed at professional
users? No self-respecting pro would be impressed by this stuff, and I'd go
so far as to say some would be turned off by having their intelligence
insulted by the fluff and hot air.
<end rant>
Andrew McPhee
http://www.dev-stop-fix.com/
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