>Date: Sat, 12 Nov 2005 09:30:46 -0500 (EST)
>From: Mark Dapoz <md@xxxxxxxxxxxx>
>Subject: [OM] Re: Olympus and The Voice of the Customer
>
>On Fri, 11 Nov 2005, Stephen Scharf wrote:
>>
>> No, it's clear to me that OLy has no meaningful VOC...if they did,
>> they wouldn't keep putting out mildly evolutionary products that
>> still don't address the complaints of thier customers.
>
>Imagine what the OM-1, Pen F, or XA would have looked like had it
>been designed
>solely to the customer specifications of the time. Innovation rarely comes
>from customer input, it requires a visionary who understands what people will
>want, not what they currently want. Apple's Ipod comes to mind. Of course
>innovation doesn't guarantee market leadership, marketing and affordable
>products usually takes care of that. I'm happy to see that Olympus continues
>to be innovative and doesn't just follow what everyone else is doing. I just
>hope they sell enough products to allow them to continue doing this.
-mark
Mark,
I completely agree. You couldn't be more right about the need for
innovation. It rarely comes from customer input. But for companies to
be successful drive top-growth, and delight their customers, they
must have both innovation AND Voice of the Customer. Either alone is
not enough. My comments were directed to hopefully add some
additional perspective on Wayne's and Moose' interesting comments;
which were that Oly is not meeting the needs of these particular
customers. Oly's lack of VOC goes way back; when they abandoned pros
years ago with respect to the OM-1 system, they clearlt were not
listening to the needs of their pro customers back then, either.
Cheers,
-Stephen.
--
2001 CBR600F4i - Fantastic!
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