Ah, the Cold Equations . . . .
ScottGee1
On 8/8/05, Winsor Crosby <wincros@xxxxxxxxxxx> wrote:
> Press Release:
> Goodbye 35mm cameras, thanks for the memories
> Dixons, the UK's leading high street retailer of consumer technology,
> today announces that it will no longer sell 35mm film-based cameras.
> Dixons, originally a photographic studio, opened its first outlet in
> Southend in 1937. Cameras were the first products that Dixons sold.
> "Last year, we pulled the plug on video recorders, but today's
> announcement is in many ways a more sentimental event," said Bryan
> Magrath, marketing director at Dixons. "35mm cameras were the first
> products we ever sold and film processing has been a part of our
> lives for several decades. Time and technology move on, though, and
> digital cameras are now the rule, rather than the exception. We have
> decided that the time is now right to take 35mm cameras out of the
> frame."
> The digital photography vs film photography debate has been raging in
> photographic circles for several years, with many professionals and
> purists favouring the 35mm camera. But as technology progresses, the
> quality of digital photographs has improved enormously. Dixons
> reports that sales of digital cameras are now outstripping sales of
> 35mm cameras by 15 to 1.
> 35mm camera sales peaked in the UK in 1989, when 2.9 million cameras
> sold, according to GfK. Since then sales have fallen, a trend that
> has accelerated since the advent of affordable digital cameras.
> Amongst the first cameras that Dixons retailed was the Selfix 16-20,
> priced at £18 14s 5d.
> Three million pixel digital cameras are now available from Dixons for
> under £100. The cost of digital cameras has fallen dramatically and
> the image quality has risen substantially since they were first
> launched in the early 1990s.
> A test of 100 customers carried out by Dixons revealed that 93% are
> now unable to tell the difference between digital prints and 35mm
> film prints. "Statistically, this tells us that there is no real
> difference in quality between digital and film," said Bryan Magrath.
> "The digital camera, which delivers huge benefits due to its memory,
> speed, image quality and transferability of images, is a big winner
> with the millions of customers that shop with us every year."
> Industry estimates reveal that around three-quarters of photographs
> are taken on holiday.
> For sentimental shoppers keen to buy a piece of history, Dixons will
> retail a limited range of 35mm cameras for the next two months or
> until stocks last. Dixons' tax-free airport stores will continue to
> retail a limited specialist range of 35mm cameras.
>
>
>
>
> Winsor
> Long Beach, California, USA
>
>
>
>
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