Olympus-OM
[Top] [All Lists]

[OM] Re: Tamron lens quality ?NOW Oly made Vivitar Lenses

Subject: [OM] Re: Tamron lens quality ?NOW Oly made Vivitar Lenses
From: "John A. Lind" <jlind@xxxxxxxxxxxx>
Date: Sun, 26 Sep 2004 23:50:47 -0500
At 07:38 PM 9/26/04, Moose wrote:
>But you didn't tell us which one(s) were made by Oly!  :-)
>
>Moose

Caveat:
This applies *only* to those lenses made while the serial numbering 
convention Vivitar started in 1970 was still in use (to about 1990 or so; 
this is an *important* caveat).

The manufacturers of Vivitar's lenses under this serial numbering scheme 
can be identified by the first one or two digits of the serial 
number.  Serial numbers beginning with a "6" or "9" identify the 
manufacturer with only the first digit.  The rest identify the manufacturer 
with the first two digits.  To answer your direct question . . . under this 
scheme:

6 = Olympus

This scheme gradually changed after about 1990 as ownership of Vivitar 
changed hands.  For more information about Vivitar's serial numbering 
during that era, and a comprehensive list of manufacturer's codes, see 
Stephen Gandy's CameraQuest web page on the subject:
   http://www.cameraquest.com/VivLensManuf.htm


>"The original Vivitar Series I lenses were designed not by a Japanese
>company or a German optics powerhouse, but by an American company -
>Opcon Associates (of Stamford Connecticut). Surprise!

My Bad . . . you're correct about the design effort . . .
The company that ultimately became Kiron was Kino Precision.  They 
manufactured (some of ??; all of ??) the initial Series I lenses and did 
engineering to support that.  Possible exception: the initial solid CAT's 
were made by Perkin Elmer . . . but I don't recall if these CAT's were part 
of the original line or came later.  The engineering done by Kino is 
different from the design engineering done by Perkin Elmer.  It's quite 
important nonetheless.  Designs are worthless if they cannot be 
successfully fabricated and assembled.  It enabled Kino being able to 
evolve into Kiron, and put lenses into the marketplace under its own name.

The important point is Vivitar was not (and still isn't) a design house, 
nor a manufacturer.  They performed project management with outsourced 
resources, and marketing to sell the products made with their name on 
them.  Uncertain who performed the product distribution function.  I can 
envision a lot of scenarios in which it would make more sense for direct 
shipping from manufacturer to wholesale buyer.  However, its potential to 
reduce transportation cost must outweigh its risks.  From a business 
perspective, Vivitar reduced the in-house capital resources required, and 
their tendency to become recurring fixed costs, by not performing 
engineering or manufacturing themselves.  They only paid for engineering 
provided, or unit manufactured, as/when it was performed.  This strategy is 
not without risks and makes some assumptions about its cost versus how much 
doing it in-house would cost.  Which one is actually less expensive . . . 
and strategically protects . . . or at least does not risk . . . market 
share over the long term . . . is situational to the specific market.  And 
that can change over time.

Vivitar's strategy worked well for some time, but the risks caught up with 
them as the marketplace shifted and their market share slipped 
considerably.  Firms that have made lenses for Vivitar are now bigger 
players with their own non-OEM lenses.  Vivitar is more toward the 
periphery now, not with the ubiquitous retail presence and name recognition 
it once enjoyed.  Their web site shows only have six AF lenses . . . five 
zoom and one prime.  Likewise with their MF lenses (the prime is a 
CAT).  They seem to be doing a little better with their flash line.

-- John Lind


==============================================
List usage info:     http://www.zuikoholic.com
List nannies:        olympusadmin@xxxxxxxxxx
==============================================

<Prev in Thread] Current Thread [Next in Thread>
Sponsored by Tako
Impressum | Datenschutz