I'll weigh in on this. I've confined my professional career to commercial
and industrial work. I've noticed this:
A wedding and portrait photographer will find sizes very important. First,
his lab is set up to make certain sizes. That has nothing to do with cut
paper, except as a historical precedent, since the lab uses roll paper.
Second, he uses albums, which come in finite sizes. Finally, the customer
doesn't find a nice photo centered on a larger white page as artistic as we
do. Of course, if he is doing his own work, he is a low volume shooter, and
he has the time to fool around with whatever.
A commercial shooter doesn't care that much. Little of his work is directed
at prints. He's shooting mainly for reproduction, ads, catalogs, whatever.
Like the photojournalist, his work can be cropped in any manner (an art
that is in danger of becoming lost). That's why a lot of us sent to the 6x6
format; we simply aren't shooting for a paper size, we're shooting for the
art person to crop to fit. That can be anywhere from square to pano.
In my own shooting (that for fun, not that for pay), I still, after all
these years, tend to compose to the frame. That comes from the fill the
frame mentality of the time I began, when film was very different from
today. But, I am certainly not affraid to crop!
Bill Pearce
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