Date: Julian Davies wrote on Wed, 11 Dec 2002 22:26:17 -0000
>snip
>Must keep the faithful supplied with objects of desire!
>And if "I'm missing the point", it's because it doesn't grab me, not
>because L*i*a is the one true path and I am a mistaken fool
>snip
but where else are Dusseldorf taxis made alongside aspirational
autos?
>snip
Leitz, at some stage, produced some of the best workhorses in
photography.
One probably could add here most of the once world famous German
camera industry. They (ie a lot them) rested on their laurels and drove
against the wall. Just after the Japanese camera industry got really
going in the late 1960s/early 1970s with new designs and good quality.
When Leitz was in severe financial problems they got taken over by
the Swiss microscope manufacturer Wild.
Now somebody had a brilliant marketing strategy:
not primarily the useability, the most advanced design etc was needed
but a NAME and an image to become an object of desire.
Yes, it obviously did work. Make it dearer and some will buy it just
because of that. Sell exclusiveness.
What always startles me is only the sort of envy or misgivings it
continues to produce within this OM group whose users chose this
system because of its useability and functional design or value for
money - primarily.
Just keep looking around - things get bought all the time just for
showing off. Mobile phones, HiFi systems, cars, Notebook computers
... the list is sheer endless. There are always some "must haves".
Why bother?!
And, btw, its not only (not even mostly) "them Germs" who is doing
that. As early as in the late 1960s C*n*n brought out a RF with a f0.7
lens, some of the most "must have" mobiles come from Finland, even
a British car manufacturer springs to mind... :-)
100seability, 90% vanity
---
Reinhold
(PS: I have been in Dusseldorf umpteen times but never found
anything special about their taxis?)
< This message was delivered via the Olympus Mailing List >
< For questions, mailto:owner-olympus@xxxxxxxxxxxxxxx >
< Web Page: http://Zuiko.sls.bc.ca/swright/olympuslist.html >
|