on 12/11/01 4:09 AM, ClassicVW@xxxxxxx at ClassicVW@xxxxxxx wrote:
> While attempting to find reliable sales information, I ran across these two
> articles from Photo Marketing Association International. It is from their
> newsletters. Maybe the reason so many people can't work their cameras, and/or
> are not happy with the results is the fact that 400f cameras are purchased
> as gifts! My apology for the longish post, but it touches on several topics
> we've been discussing...
>
> George S.
ka-snippo!
> Consumers place cameras under the tree
> Forty percent of cameras purchased last year were gifts
>
> With the winter holidays almost here, many consumers are thinking of camera
> purchases for their loved ones. And retailers hopefully are reaping the
> benefit of this holiday spirit. Gift purchases make up a significant portion
> of total camera purchases, and December camera sales are higher than those of
> any other month. According to the 2001 PMA U.S. Consumer Photo Buying Report,
> available from the PMA Marketing Research Department or on the PMA website at
> <A HREF="http://www.pmai.org/";>www.pmai.org</A>, 40.3 percent of total still
> cameras sold in 2000 were purchased
> as gifts.
snippo-2
> The preference for 35mm may be related to price. Consumers spend less
> on gift cameras than they do on cameras for themselves, and 35mm cameras tend
> to be less expensive than APS and digital cameras.
OK -- anyone want to gift me with an OM-3Ti? How about an E-20? I'll be
waiting by the mailbox...
--
Jim Brokaw
OM-1's, -2's, -4's, (no -3's yet) and no OM-oney...
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