Here's the official release:
Company Contact:
Olympus America, Inc.
Chris Sluka, Public Relations Manager
(631) 844-5321
chris.sluka@xxxxxxxxxxx
Olympus Announces Concept Digital Camera with Built-in 4/3" CCD
New Technology to Set Industry Standard for Digital SLRs
Melville, NY, May 1, 2001 ? Olympus America Inc. announced today that its
parent, Olympus Optical Co. Ltd. Of Tokyo, Japan, the world leader in film
and filmless photography, has initiated an R&D project to develop a multiple
lens digital SLR concept camera using a new 4/3" CCD.
Still in the early concept stages of project development, the camera
utilizes a new 4/3" image sensor that delivers roughly four times the image
area of a 2/3" CCD. Olympus is very excited about the potential of this
technology, however company officials stress the developmental nature of
this product and system. Its feature set, specifications, introductory date
and pricing remain undetermined at this time. Olympus plans to position the
4/3" CCD as a new industry standard, and expects this new image sensor to
encourage competition and to expand the market for digital SLR cameras. This
enlarged CCD provides a platform for lens development and is specifically
designed to meet the applications and needs of professional photographers.
Olympus is committed to providing state-of-the-art digital photography
solutions to its customers and the photographic industry. The CAMEDIA E-10
is an example of this commitment. The 35-140mm f 2.0-2.4 ED glass lens and
four auxiliary lenses deliver excellent price-to-performance value for the
serious digital photographer. Olympus will continue the development of E
Series cameras, improving upon this platform while exploring additional
design concepts. The E-10 currently provides the best platform for digital
photography, winning many awards for excellence in design. The Olympus
CAMEDIA philosophy is to provide the easiest to use, highest quality range
of consumer to professional digital cameras today and into the future. The
announcement of the 4/3" CCD chip design is the first step towards
establishing a new standard for future digital camera and lens development
for the imaging industry.
About Olympus America, Inc.
Olympus America distributes a wide range of products to the consumer,
scientific, healthcare, commercial and industrial markets. These include
film and filmless cameras, Microcassette? and digital voice recorders,
binoculars, film scanners, personal photo printers, medical and industrial
endoscopes, biological and metallurgical microscopes and measuring
instruments, clinical analyzers, and other high technology products. Olympus
America is responsible for sales in the United States, Canada, Mexico, the
Caribbean, and Central and South America.
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