This was sent to me twice today by friends...the next generation ?
*= Doris Fang =*
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OLYMPUS AND POLAROID JOIN FORCES TO DELIVER FIRST DIGITAL PRINTING CAMERA IN
NORTH AMERICA
C-211 ZOOM Combines Advanced Digital Image Capture With the Benefits of Instant
Print Technology
MELVILLE, NY and CAMBRIDGE, MA -- July 25, 2000 - Olympus America Inc. and
Polaroid Corporation (NYSE: PRD) today jointly announced the introduction of
the first digital photo printing camera in North America. Leveraging the
strengths of both companies, the new C-211 ZOOM will offer filmless digital
camera capture with a built-in instant photo printer, creating a new imaging
category, "digital photo printing cameras."
"With the formation of this new strategic alliance, the industry is seeing for
the first time a partnership that marries the strengths of two photo industry
leaders," said Joe Kojima, general manager, Olympus, Inc.
"The partnership of Olympus and Polaroid enables both companies to capitalize
on strengths in digital imaging and instant photography to address the needs
of the marketplace, while establishing a platform for future mobile
technologies," said Gary DiCamillo, chairman and CEO, Polaroid Corporation.
Offering the advantages of digital capture along with the unique ability to
preview and then instantly print a digital image, the C-211 ZOOM provides both
professional and consumer users a portable, mobile digital imaging solution
that allows them to produce digital instant prints on silver halide film,
anytime and anywhere, without the use of a computer. In addition, the C-211
ZOOM enables professional users, who still require quality instant prints for
documentation purposes, to make the transition to digital imaging without
compromising access to instant output. The versatility of the C-211 ZOOM
offers users an ideal solution - the ability to capture digital images and the
flexibility of printing high-quality photos on-the-spot.
For Professional Use or Photo Fun
The C-211 ZOOM is an ideal tool for use wherever photography is needed and in
a wide range of professional applications, including insurance, health care,
law enforcement, real estate and construction, to name a few. In addition to
professional users, families, children and other photo enthusiasts also will
enjoy the benefits of this unique product.
Award-winning Digital Camera Technology
Building on the Olympus tradition of quality digital cameras, the C-211 ZOOM
offers a 2.1 megapixel camera with 1600 x 1200 resolution for optimum image
quality. Other imaging technologies featured in the digital camera include: 3X
optical glass zoom; 2X digital zoom; 2-inch LCD monitor for easy viewing and
playback in any condition. The camera offers TIFF and JPEG for still images
and QuickTimeTM Movie modes for maximum flexibility and fun with a digital
camera. In addition, the C-211 ZOOM comes with an 8MB SmartMediaTM removable
memory card allowing for increased levels of picture storage and capture. The
C-211 ZOOM also features USB connectivity for both Mac and Windows computers.
True Photographic Printer
Offering the ease-of-use and simplicity of traditional instant photography,
the C-211 ZOOM built-in print engine uses a combination of a proprietary print
mechanism and Polaroid advanced instant film to provide true, fade-resistant
photographic prints in just 15 seconds. The superior optical front end and
electronics in the print engine enables the system to optimize an image
electronically for printing. The result is a true, continuous tone output that
is superior to an inkjet printer and better than other photographic output.
The Olympus C-211 ZOOM will utilize Polaroid 500 film, featuring a new
"Polaroid Digital Prints" branded icon that will appear on the packaging and
the camera print engine.
Pricing and Availability
The C-211 ZOOM will be available in the United States through authorized
Olympus dealers and select camera and computer electronics stores in October
2000 and has a suggested list price of $799. The C-211 ZOOM will ship with an
8MB SmartMediaTM removable memory card, Polaroid Type 500 film pack, (2) LB-01
long-life lithium batteries, Camedia Master software, Mac/Windows USB cable,
strap, instruction manual and quick start guide. To obtain more information
about the C-211 ZOOM, customers may call 800/622-6372 or visit the Olympus Web
site at http://www.olympus.comwww.olympus.com.
Polaroid 500 instant film is sold as a 10-photo pack and has a U.S. retail
price of $9.99. Polaroid film is available through authorized photographic
dealers, catalogs and at more than 30,000 retail locations. To obtain more
information, customers may call 800/816-2611, ext. D254 or visit the Polaroid
Web site at http://www.polaroidwork.com/www.polaroidwork.com.
APPLICATION FACT SHEET
C-211 ZOOM Camera
The C-211 ZOOM digital camera provides consumers and professionals with a
unique imaging solution that combines the benefits of both digital and instant
photography into one, easy-to-use camera. This innovative technology allows
users to expand upon traditional digital and instant applications, resulting
in increased flexibility and functionality at all levels of picture taking.
The new C-211 ZOOM is ideal for users who want, need or require:
to immediately share a photograph with others, regardless of location;
a high-quality "proof" copy to ensure the exact image needed is captured;
a hard copy backup in the event something goes wrong during the
digital image transfer;
a signed, dated print to document that the digital file had not been altered;
a hard copy print instantly in the field.
Professional Applications:
The C-211 is a valuable tool for use in any industry where
photography is needed to create, document, communicate or analyze,
including:
Insurance - adjustors can enjoy the flexibility of digital imaging
with improved accuracy by ensuring that all the important
information needed is captured by printing a highly detailed "proof"
copy in the field.
Law Enforcement - ideal for documenting crimes at the scene by
providing the ability to store images or print on the spot when
needed.
Real Estate - agents can capture digital images for marketing
purposes such as Web-posting, e-mailing, advertising and can provide
instant prints to clients while out in the field viewing property.
Dentistry - the digital shots can be used to capture before and
after photos, track a patient's treatment progress or communicate
with the laboratory, while also creating an electronic record. The
instant print also can be affixed to a patient's chart, sent home
with a patient or transferred to a laboratory for review without
requiring extra shots.
Professional Photography - a cost-effective solution for scouting
locations, proofing shots or creating a digital portfolio that
enables quick transfer of images to clients while having
high-quality hard copies to share and review.
Along with the above examples, the C-211 ZOOM also is ideal for
architecture, construction and science, to name a few.
Consumer Applications:
Consumers also can enjoy the increased fun and functionality of the
C-211's digital capture and instant prints. Users can instantly
print copies of images to share with others and save digital images
for later uses such as e-mailing, printing larger sizes, Web-posting
and photo manipulation.
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