Digital Camera Revenue To Surpass Film Camera Revenue in 2000
This in from Infortrends: Good news no doubt for digicam manufacturers and
digicam websites alike ;-) A new study from InfoTrends Research Group
reveals that revenue from digital camera sales in North America will reach
$1.9 billion this year, exceeding revenue generated from film camera sales
by almost 10%. Digital camera unit sales will exceed film cameras by 2002,
growing from 6.7 million in 2000 to 42 million in 2005.
The digital camera market includes toy digital cameras, digital camera
attachments, entry-level, point & shoot and digital SLR cameras. The largest
segment in both units and revenues is the digital point & shoot category,
which will reach 3.1 million units this year.
Film cameras still vastly outnumber digital cameras - film cameras can be
found in over 900f U.S. households, while digital cameras are in less than
10%. Furthermore, single-use film cameras, which are not included in these
figures, are a popular camera solution that will continue to drive film
usage. Most of today's digital camera sales are supplementary to film
cameras, but there is growing evidence that the replacement market is
beginning. By 2005, film camera sales are expected to be in gradual decline,
excluding single-use cameras. Many new developments will make digital
cameras a viable replacement for film cameras: comparable image quality,
affordability, and availability of photofinishing services for digital
images. Beyond these advancements, digital cameras offer many additional
attractive benefits, such as immediate photo review, simple sharing over the
Internet, and the ability to take pictures at virtually no cost-per-frame,
printing only those that are worth printing.
``We are on the threshold of entering an era of personal visual
communication,'' says Michelle Lampmann, market research analyst, InfoTrends
Research Group, Inc. ``Already, the most popular use of digital photos is
sharing them via the Internet, either through email or on Web sites. Digital
photos are becoming the most shared personal content on the Internet,
following email.'' With this evolution of personal communication on the
horizon, digital camera manufacturers are expected to take a more aggressive
approach to marketing and promotion. Additionally, vendors will develop
digital camera devices that go beyond traditional point & shoot cameras,
such as digital camera attachments for PDAs and cell phones.
Sony, Olympus and Kodak are the digital camera market leaders, capturing a
combined share of nearly 600f the point & shoot digital camera market.
This year there could be a greater shake-up of vendors' unit share, as
sub-$200, non-toy digital camera sales exceed 2.2 million units. As a
result, vendors' revenue share will become a more critical benchmark. Sony
is the digital camera market revenue leader with 35-40% revenue share.
The new report, ``2000 Low End Digital Camera Forecast North America,''
covers major trends in the digital camera market, and includes a five-year
market forecast for digital camera device unit shipments, revenues, and
vendor market share. This forecast projects digital camera sales by price
segment and market segment. The forecast also analyzes resolution trends and
vendors' market share by price segment. The digital camera market segments
include toy cameras, digital camera attachments, entry-level, and point &
shoot cameras. The report is available immediately in hard copy or
electronic format.
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