>Date: Thu, 14 Jan 1999 15:56:34 -0800
>From: Jan Steinman <jans@xxxxxxxxxxx>
>To: marketing@xxxxxxxxxx
>Subject: Olympus OM plans for Imagek?
>
>Dear Sir or Madam,
>
>I am thrilled and enthused with what I know about your EFS-1 electronic
>film cartridge. With most digital cameras lacking the degree of control
>required by professionals and serious amateurs, many advanced 35mm
>photographers have adopted a "wait and see" attitude toward digital.
>Your product looks like the perfect bridge to address the millions of
>35mm SLR cameras that exist.
>
>For that reason, I would like to recommend that you provide strong
>support the Olympus OM system of cameras.
>
>Olympus owners tend to the fanatic, like Macintosh owners, or Volvo
>owners, and have a keen appreciation for useful, elegant, well-designed
>technology.
>
>They also have a greater proportion of "serious" amateurs than the
>"second tier" cameras (such as Minolta or Pentax), and thus are more
>likely to invest in a digital enhancement for their system.
>
>Olympus owners also have fanatic brand loyalty, and often own Olympus
>tape recorders or binoculars. Although the Olympus digital cameras
>command the high-end of the consumer digital market, you can leverage
>this loyalty by providing a digital avenue for the existing OM
>community, who are loathe to sacrifice their investment in 35mm
>equipment.
>
>The Olympus OM-1 is the camera of choice for amateur astronomers, so
>strong support for Olympus might guarantee strong sales to those who
>can't afford specialized astro CCD imaging systems.
>
>Finally, the Olympus OM system has one of the finest macro systems
>available. Macro/micro capability is notoriusly weak in affordable
>digital cameras, and strong Olympus support might gain your product
>dominance in medical imaging, metalurgy, and other macro-dependent
>fields that have embraced Olympus 35mm SLRs.
>
>I appreciate that supporting the Canon/Nikon first tier is a must for
>you, but you may be suprised at the disproportionate interest you get
>from Olympus owners.
>
: Jan Steinman <mailto:jans@xxxxxxxxxxx>
: 19280 Rydman Court, West Linn, OR 97068-1331 USA
: +1.503.635.3229
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