Matthias Wilke wrote:
>in a recent message concerning the OM-2SP someone wondered why this camera
>was built only for such a short time. In my opinion the answer is the
>following:
>It was Olympus way to say good bye to try to sell the OM system. Why ?
>In those days, the OM-4 had no titanium parts and the inner structure of
>the OM-2SP was more like the OM-4 than the OM-2(n). So the cost of
>construction of the OM-4 and the OM-2SP was very similar. When the number
>of sold pieces began to shrink, Olympus decided to sell the much more
>expensive OM-4, only.
IMHO, what happened is the following. The OM-2SP which shared most of
its components with the OM-4, was almost as expensive to manufacture as
the OM-4, and so Olympus couldn't sell it very cheap. With such little
price differentiation, many advanced photographers preferred to shell
out the few extra $$$'s for the OM-4.
OTOH, to a casual amateur, the OM-2S didn't really offer that many extra
features than the much cheaper (and for Olympus, much more profitable!)
OM-PC/40. Rather than drop the OM-2S prices and risk cannibalizing the
excellent sales of the OM-PC, Olympus decided to can the former. That's
a shame, IMHO, but we all know that Olympus really (I mean, REALLY!!!)
hates to lose money, even if it's for a potential long-term gain.
Cheers,
/Gary Schloss.
Studio City, CA
schloss@xxxxxxxxxxxxxx
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