Whoa, are we talking about the price increase of 5/98 (some net prices up
as much as 50%) or ANOTHER price increase?
John
William Sommerwerck wrote:
> I was disappointed to hear -- both on this group and from Olympus
> directly -- that Olympus is going to raise the price of Zuiko lenses.
>
> I realize lenses are not cheap to manufacture, and when the demand is
> limited the setup costs for a production run cannot be amortized over as
> many items. But Olympus is shooting itself if the foot.
>
> What is the point of making one of the world's great cameras -- which is
> the flagship of _all_ your photographic products -- when it and its
> lenses are so expensive that hardly anyone can afford them? If anything,
> Olympus should be lowering their prices to encourage sales. Increased
> sales would help keep the prices _down_.
>
> A company cannot stay in business if it doesn't make money. But simply
> making money should not be the first and only goal of a business.
>
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