Hi all,
Thinking about the recent discussions about Pros using OMs, and about OM
advertising, I just pulled out the last advert I saw for the OM series (as
someone else suggested, 1996, December to be precise) which I tore from,
wait for it, British Esquire magazine (look, I needed something to read on a
plane, OK?).
It's a double page spread in the shape of the diary/scrap-book of Chris
Steele-Perkins, (then?) president of Magnum, recounting some of his
experiences in Afghanistan, with some reportage shots of kids with AKs etc.
The problem as I see it is that it's barely recognizable as an Olympus, let
alone OM, ad. There's a small pic of an OM4Ti hanging around Chris' neck,
and the phrase "Olympus OM4Ti" writ small in the bottom right-hand corner.
Even other 'niche' market cameras have a bit about the product's features
and some brand recognition points. Granted, Oly were aiming for some gritty
cred, and while I like the ad, I'm not someone who needs to be convinced,
and I thinks it's a bit misdirected.
Regards
Andy
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