At 11:23 AM 3/7/98 -0800, Winsor Crosby wrote:
[snip]
>Well, trying to understand this...
>Why are they losing money, "hand over fist". It does not appear to me that
>there is that much difference in the manufacturing and materials between
>Oly and the other stuff. It may be economies of scale.
Winsor:
I certainly never meant to imply that Oly's strategy "made sense" in some
fashion. I'd *really* love to see an Oly representative make a submission
to the list in which this price increase was rationally justified. I
seriously doubt it could be done. I've always thought that, especially
concerning their older equipment (which they could still conceivably
re-manufacture), the costs of development and initial production had been
completely absorbed, and the marginals associated with "the next unit off
the line" would be quite low.
I just don't know. Oly makes damn fine equipment, but other list members
have pointed out that their equipment-owning strategy, faced with this
rather dumbfounding behaviour on the part of Oly, is to invest in two or
more lines of camera equipment. I'm thinking that's not such a bad idea
(and I've got my eyes on some medium-format stuff for portraiture).
Sad, isn't it? I'll still buy Oly for the immediate future -- the form
factor as much as anything keeps me coming back -- but in the long term, I
may end up owning Oly only for the "remember when?" quality of the stuff.
Ciao for now.
Garth
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